Volkswagen of America Sales Increase 35.6 Percent in September

By on Oct 3, 2011 in Boardwalk Volkswagen | 0 comments

  • September sales total 27,036 units, a 35.6 percent increase over prior year sales
  • Year-to-date increase of 22.2 percent
  • Chattanooga-built Passat launches with 3,176 units in first month of sales
  • First retail sales of 2012 Beetle with 722 units sold
  • 55.4 percent increase in Jetta Sedan sales vs. last year with 13,128 units
  • GTI sales up 43.4 percent and Golf up 19.4 percent
  • Touareg sales increase 104.4 percent vs. prior year
  • Tiguan sales up 22.8 percent
  • High-mileage, clean diesel TDI models account for 22.7 percent of sales

HERNDON, Va. — Volkswagen of America, Inc. (VwoA) today reported 27,036 units sold in September 2011, a 35.6 percent increase over prior year sales.  Year-to-date sales are up 22.2 percent.

“We are continuing to see consumer interest in our German engineered vehicles grow as we launched the all-new Passat and Beetle in September,” said Jonathan Browning, President and CEO, Volkswagen of America, Inc.  “As we enter the last quarter of the year, we anticipate Volkswagen to continue to outperform the overall industry as we expand our product portfolio and make German Engineering accessible to a larger audience.”

The all-new, 2012 Volkswagen Passat went on sale September 12 with 3,176 units sold for the month.  The 2012 Beetle, also launched in September, sold 722 units during its first month of sales.  Volkswagen Jetta sales (including Sport Wagen) totaled 15,023 units, a 39.5 percent increase over last year.  GTI sales increased 43.4 percent while Golf sales rose 19.4 percent versus last year.  Sport utility vehicles Touareg and Tiguan experienced 104.4 percent and 22.8 percent sales increases, respectively.  Volkswagen’s high-mileage, clean diesel TDI models accounted for 22.7 percent of all September sales and 41 percent year-to-date.

VW – US Snapshot YEAR TO DATE
Aug-11
Actual
Aug-10
Actual
Yr/Yr
% Change
Aug-11
YTD Actual
Aug-10
YTD Actual
Yr/Yr
% Change
Golf 1,312 1,099 19.4% 13,854 11,303 22.6%
GTI A5/A6 1,197 835 43.4% 13,188 10,922 20.7%
Total Rabbit/Golf/GTI/R32 2,509 1,934 29.7% 27,042 22,225 21.7%
Jetta – Sedan A5/A6 13,128 8,450 55.4% 115.612 67,991 70.0%
Jetta – SportWagen A5/A6 1,895 2,319 -18.3% 21,376 19,116 11.8%
Total Jetta 15,023 10,769 39.5% 136,988 87,107 57.3%
New Beetle – Coupe 722 662 9.1% 924 10,850 91.5%
New Beetle – Convertible 1 350 -99.7% 841 3,897 78.4%
Total New Beetle 723 1,012 -28.6% 1,765 14,747 88.0%
Eos 558 521 7.1% 6,166 5,709 8.0%
Passat – Sedan 3,176 572 455.2% 4,837 9,212 47.5%
Passat – Wagon 150 -100% 56 2,144 97.4%
Total Passat 3,176 722 339.9% 4,893 11,356 56.9%
CC 1,610 2,132 -24.5% 23,329 20,893 11.7%
Tiguan 1,628 1,326 22.8% 20,016 15,282 31.0%
Touareg 656 321 104.4% 4,853 2,832 71.4%
Routan 1,153 1,206 -4.4% 10,407 12,539 17.0%
TOTAL 27,036 19,943 35.6% 235,459 192,690 22.2%

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia.  It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.  Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker.  Volkswagen sells the Eos, Golf, GTI, Jetta, Jetta SportWagen, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers.  All 2011 Volkswagen vehicles come standard-equipped with Electronic Stability Control (ESC).  This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

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