Kelley Blue Book’s Kbb.com Names Volkswagen Jetta As One Of The 2011 Top 10 Coolest New Cars Under $18,000

By on Jun 27, 2011 in 2011 Jetta, Boardwalk Volkswagen, Boardwalk VW | 0 comments

Top Selling U.S. Sedan Offers German Engineering at an Accessible Price

Herndon, VA – The 2011 Volkswagen Jetta was chosen today by Kelley Blue Book’s kbb.com as one of the 2011 Top 10 Coolest New Cars Under $18,000. Editors at kbb.com searched for the most enjoyable vehicles that get you from point A to point B without breaking the bank.

With ‘fun-to-drive’ and ‘fun-to-own’ as Kelley Blue Book’s focal criteria, the 2011 Jetta continues the model’s legacy of delivering an exceptional driving experience. According to kbb.com, “the Jetta continues to deliver superior ride and handling, but it’s now roomier and priced more competitively” within the compact sedan segment.

“Volkswagen is excited that the Jetta has been recognized by Kelley Blue Book’s KBB.com as one of the 2011 Top 10 Coolest New Cars Under $18,000,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc. “The Jetta is one of the most recognized Volkswagen nameplates and with the 2011 pricing strategy we have made the model line accessible to more consumers,” added Mahoney.

With Jetta sales up more than 70 percent compared to last year, consumers are seizing the opportunity to buy a German engineered sedan with sophisticated style at an accessible price. New Jetta purchases have contributed to Volkswagen’s 27.9 percent increase in year over year sales, making May 2011 the company’s best sales month since August 2003.

The new Jetta comes standard with the Intelligent Crash Response System (ICRS), which is unique in its class. ICRS turns off the fuel pump, activates the hazard lights and unlocks the doors in the case of an airbag deployment. The 2011 Jetta is also covered under the no-charge Carefree Maintenance Program. All scheduled maintenance is covered for the length of the New Vehicle Warranty – three years or 36,000 miles, whichever occurs first.

Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Eos, Golf, GTI, Jetta, Jetta SportWagen, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2011 Volkswagen vehicles come standard-equipped with Electronic Stability Control (ESC). This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies.  Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

Notes:

This press release and images of the 2011 Volkswagen Jetta are available at media.vw.com.

“VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Carefree Maintenance” is a registered trademark of Volkswagen Group of America, Inc.

Features and technical data apply to models offered in the USA. They may differ in other countries.

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