Consider us totally honored: Strategic Vision names Volkswagen Total Quality Index leader
At Volkswagen, we take pride in everything we build—from fun, safe, fuel-efficient cars to a massive 22-person foosball table. That’s why we are especially proud that Strategic Vision, a research-based consultancy that studies how and why consumers make buying decisions, has named Volkswagen their Total Quality Index leader.
Strategic Vision identifies consumers’ motivations to purchase a particular product by looking at everything from product attributes and personal benefits to perceived value and emotions. Three Volkswagen models were named segment leaders in the Total Quality Index study. The Golf took top honors in the small multi-function segment, the Eos led in the convertible under $30,000 segment, and the Tiguan placed first in the entry utility segment.
While Strategic Vision currently has no plans to expand their Total Quality Index to include an oversized foosball table category, we feel pretty confident about our chances should that ever happen.