Audi Newsroom

Dynamics at their most beautiful – the Audi RS 7

By on Jan 16, 2013 in Audi Newsroom | 0 comments

Audi is expanding its RS model lineup: The RS 7 Sportback, which is making its debut at the North American International Auto Show 2013 in Detroit, stands for dynamics at their most beautiful. The large five-door coupe uses a 4.0 TFSI engine producing 412 kW (560 hp). The sprint from zero to 100 km/h (62.14 mph) takes just 3.9 seconds, and the speed governor can be deactivated upon customer request to permit a top speed of up to 305 km/h (189.52 mph). Despite this superior performance, the Audi RS 7 Sportback consumes on average just 9.8 liters of fuel per 100 km (24.00 US mpg). Aesthetic design, innovative technology and impressive sportiness: The RS 7 Sportback, the large five-door coupe from Audi, combines many strengths to produce a fascinating character. Its strong heart is the 4.0 TFSI, which takes Audi’s downsizing strategy to the high-end category. The twin-turbo V8 displaces 3,993 cc and develops awesome power, with 412 kW (560 hp) available between 5,700 and 6,700 rpm. A constant 750 Nm (553.17 lb-ft) of torque are available between 1,750 and 5,500 rpm. Because the high-revving four-cylinder engine has been rigorously designed for low load-change and flow losses, it develops this power quickly and spontaneously. The cylinder heads have the exhaust side on the inside and the intake side on the outside. The two twin-scroll turbochargers, which produce up to 1.2 bars of relative boost pressure, are located together with the intercooler in the inside V of the cylinder banks. Consequently, the gas paths are very short and response very good. The RS-specific engine management and unthrottled intake system also contribute to the dynamic character of the twin-turbo V8. Switchable flaps in the exhaust system make the engine sound even fuller at the push of a button or under strong acceleration. Audi also offers an optional sport exhaust system. The RS 7 Sportback sprints from 0 to 100 km/h (62.14 mph) in just 3.9 seconds. Audi limits the top speed in the standard configuration to 250 km/h (155.34 mph). Top speed with the optional dynamic package is 280 km/h (173.98 mph) and 305 km/h (189.52 mph) with the dynamic package plus. Yet the new top model of the model series...

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Audi RS 5 wins Men’s Journal ‘Gear of the Year’ Award

By on Jan 16, 2013 in Audi Newsroom | 0 comments

The 2013 Audi RS 5 has been named a winner of the annual ‘Gear of the Year’ awards by Men’s Journal. Featured in the magazine’s December 2012 issue, the Audi RS 5 was honored for its athletic design, high-end performance, practical drivability and class-leading fuel efficiency. Each year, experts from Men’s Journal test hundreds of new products from a variety of categories, including, automotive, technology, sports and fitness and more. “Consumers are clearly responding to the outstanding performance, elegant styling and athletic identity of the Audi RS 5. Nearly all RS 5 models have already sold since it was introduced in August of this year,” said Scott Keogh, President, Audi of America. “We are thrilled to have been honored by Men’s Journal with a 2012 ‘Gear of the Year’ award, a testament to the design and power of the RS 5.” The Audi RS 5 features a high-revving 4.2-liter V8 that delivers 450 horsepower and 317 lb.-ft. of torque, propelling the RS 5 from 0 to 60 mph in just 4.5 seconds. A seven-speed S tronic® transmission with launch control enhances performance, boosting the RS 5 to an electronically-governed top track speed of 174 mph. Efficiency is also enhanced with a class-leading 19 city / 30 highway / 22 combined fuel economy without the penalty of a gas guzzler tax. The Audi drive select system adjusts the vehicle’s transmission shift characteristics, throttle response, dynamic steering and sports differential. The driver can select from auto, comfort, dynamic and individual settings, making the RS 5 equally adept for a weekend excursion or a day on the track. The self-locking crown-gear center differential is compact and lightweight and attains a high efficiency ratio. Thanks to its package of plates, the differential can vary the distribution of torque widely between the front and rear axles. If necessary, up to 70 percent can flow to the front or as much as 85 percent toward the tail end. The 40:60 ratio of the standard rear-biased configuration ensures sporty handling. This new differential operates in conjunction with electronic torque vectoring. As a perfect complement to the new quattro® drivetrain, the sport differential at the rear axle is standard. ABOUT AUDI OF AMERICA Audi of America, Inc....

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Audi A6/S6 and A7/S7 selected by Car and Driver as ‘2013 10Best’

By on Jan 14, 2013 in Audi Newsroom | 0 comments

For the second consecutive year, the Audi A6 and A7 have been selected by Car and Driver Magazine as the ‘10Best’ top picks under $80,000 2013 A6/S6 and A7/S7 selected for superior technology, design and performance The 2013 Audi A6/S6 and 2013 Audi A7/S7 vehicles have been named by Car and Driver, a leading automotive enthusiast publication, to the 31st annual “10Best” list. Car and Driver’s ‘10Best’ recognizes the best new cars on the market under $80,000. This, in the addition to including the new S6 and S7 sport models to the roster of winners, is the second consecutive year for the Audi A6 and A7 to be selected as Car and Driver’s ‘10Best’ winners. “The A6 and A7, along with the S6 and S7 models which deliver more performance, design and technology, are a few of Audi’s greatest success stories,” said Scott Keogh, President, Audi of America. “Audi is proud to be recognized again by Car and Driver’s ‘10Best’ for the A6/S6 and A7/S7. This proves that Audi continues to lead with a winning combination of innovative technology, progressive design and unmatched performance.” “The A6/A7 and S6/S7 constitute a remarkable range of cars; they’ve won every Car and Driver comparison test in which they’ve competed,” said Eddie Alterman, Editor-in-Chief, Car and Driver. ”This is an extraordinary achievement, especially considering the competition.” 2013 Audi A6 and A7 The award-winning 2013 Audi A6 and A7 combine thrilling performance, stunning design, and intelligent technology. Both boast an all-aluminum 3.0 TFSI® supercharged V6 engine that generates 310 horsepower and 325 lb-ft of torque. Aside from spectacular performance, the Audi A6 and A7 are also two of Audi’s most innovative and technologically-advanced models to date. Intelligent features include head-up display and the MMI® touch that recognizes handwriting. Audi is the first company worldwide to feature factory-installed wireless internet (for up to 8 passenger devices), enabling features such as Audi connect™ for real-time weather, traffic news and live fuel prices, and MMI navigation with 3D Google Earth™ images. 2013 Audi S6 and S7 The all-new 2013 Audi S6 and S7 models bring exhilarating performance, intelligent efficiency technologies and exclusive “S” design cues. Building upon the industry-leading innovation of the Audi A6 and A7, the...

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Audi Rated Top Luxury Automotive Brand in 2013 Luxury Customer Experience Index

By on Jan 4, 2013 in Audi Newsroom | 0 comments

Audi today announced that it received the top overall ranking in the 2013 Luxury Customer Experience Index (LCEI), conducted by the independent and objective Luxury Institute. The LCEI is based on data collected from affluent customers who were asked to evaluate 10 different aspects of ownership and customer experience of the luxury automotive brands they have recently used on a 0-10 scale. Among the 10 brands evaluated, Audi received the highest overall score of 8.36, recognized by customers for its consistently superior design and quality materials, and trustworthiness and knowledge of dealership staff. “We are very pleased to have been ranked first overall in The Luxury Customer Experience Index, and we are delighted to hear that nearly all Audi customers surveyed said they would recommend Audi to others and would purchase or lease an Audi again,” said Jeri Ward, Audi of America Director of Customer Experience. “Audi and our dealer partners are continuously striving to delight our current and future Audi owners through customer experiences that exceed their expectations, and the results of the Index prove we are making significant gains.” In 2011, Audi created the Customer Experience Team, a new division within the U.S. organization, led by Jeri Ward, which focuses on strategy and programs for improving customer experience and loyalty across the company. The LCEI is based on a nationwide in-depth survey of 1,234 luxury automobile owners, conducted in November 2012. Respondents – ages 21 and older and with a minimum gross annual income of $150,000 – evaluated levels of respect, knowledge and trust of dealership staff, dealership sales experience and service experience after purchase, among other factors. ABOUT AUDI Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues. ABOUT LUXURY INSTITUTE (www.LuxuryInstitute.com) The Luxury Institute (www.LuxuryInstitute.com) is the objective and independent global voice of the high net-worth consumer. The Institute conducts extensive...

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Audi sets all-time U.S. July sales record with 28% increase

By on Aug 3, 2012 in Audi Newsroom | 0 comments

Audi reports 19th consecutive month of record sales; premium category vehicles (A8, A7, A6, and Q7) represents 30.4% of July demand Audi established a new July record, with sales of 11,707 new vehicles representing a 28% increase above the old mark set in July 2011. The best July in the brand’s U.S. history also stands as the 19th consecutive month of record performance. The results for the first seven months of 2012 set a year-to-date record, as well. Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) jumped 20% to equal 30.4% of total July sales demonstrating the brand move upmarket in the luxury sector is continuing unabated. Audi sales momentum benefitted strongly from robust demand for the technologically advanced Audi A6, with the model.line generating a 66.8% sales increase for the month and a 123.8% increase year to date. Availability of enhanced 2013 models allowed many best-selling Audi cars to hit their stride in dealerships nationwide. Interest in the thoroughly updated Audi A4 sent sales of that top-selling model line up 51.7% in July, while new models boosted Audi A5 sales 31.9% for the month and 6.6% year-to-date. The Audi Q5 also performed favorably with an increase of 10.0% for the month. “Audi models exude emotion and innovation, and consumers are responding,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “A record July kicks off a second half that will see the brand gain even more sales momentum.” Highlights: July 2012 ranks as the best July in Audi of America history Audi A4 sales up 51.7% compared to July 2011; YTD sales grew 4.4% compared to previous period. Audi A5 sales up 31.9% compared to July 2011; YTD sales grew 6.6% compared to previous period. Sales of Audi A6 increased 66.8% compared to July 2011; YTD sales up 123.8% compared to previous period. Sales of Audi Q5 increased 10% compared to July 2011; YTD sales up 19.9% compared to previous period. Sales mix for Audi TDI clean diesel models finish the month at 46.2% for the A3 TDI and 25.9% for Q7 TDI; sales of the Audi A3 TDI increased a solid 28.3% for the month. For the record-setting...

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Boardwalk Audi, Audi Magna Society Dealer Serving the Dallas Area, has Chosen the Dealer.com Platform for its Primary Website at BoardwalkAudi.com

By on Jul 13, 2012 in Audi Newsroom, Boardwalk Audi Plano, Dealer.com | 0 comments

“The management team at Boardwalk feel strongly about our choice to go with Dealer.com for our online marketing needs,” stated Brian Ongaro, Vice President of Sales and Marketing with Boardwalk Auto Group. “Boardwalk Audi believes that Dealer.com provides the best platform to take advantage of all the digital opportunities, while reinforcing our commitment to brand excellence in every area of our organization.” Dealer.com is the global leader in digital marketing solutions for the automotive industry. Because Boardwalk Audi is serving a very broad competitive metro area, the dealership needed a partner that had deep roots in advanced marketing technologies including display advertising, inventory management, social media and search engine marketing. Dealer.com’s platform offers stability and easy integration of solutions, delivering an online presence that is powerful and competitive, but easy to manage. “We are extremely proud to have been chosen by Boardwalk Audi and Boardwalk Auto Group to provide a complete online marketing solution,” said Mark Bonfigli, Founder and CEO of Dealer.com. “We are committed to continually creating innovative products and solutions that help our customers run their businesses more efficiently and profitably. Boardwalk Auto Group is a great fit to leverage our platform and expertise to greater serve their expanding marketplace.” About Boardwalk Audi Boardwalk Audi, 2011 Magna Award recipient was recently named 2012 DealerRater Audi Dealer of the Year for the State of Texas. With its distinctive 42,000 square foot dealership–the largest in the Audi USA dealer portfolio—Boardwalk Audi is committed to interlacing Audi’s unparalleled engineering prowess with exceptional service performance. As a member of Boardwalk Auto Group, Boardwalk Audi cultivates a focus on top-flight performance. About Boardwalk Auto Group Boardwalk Auto Group is one of the premier auto groups in the nation representing Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. About Dealer.com Dealer.com is the leader in automotive digital marketing solutions – serving automotive retailers, manufacturers and media companies worldwide. The company’s innovative, award-winning digital marketing and advertising platform significantly lowers the cost of customer acquisition, enhancing dealers’ efficiency and profitability. The company employs over 600 people in its Burlington, VT and Manhattan Beach, CA offices. Dealer.com’s commitment to employee health and wellness makes it one of the country’s most desirable places to work, and in...

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